How Google determines a high quality page


What are the factors Google considers when weighing up whether a page is high or low quality? And how can you identify those pages yourself? There’s a long list of things to examine when deciding which pages make the grade and which don’t, from searcher behaviour to page load times to spelling mistakes.

So Google has some ideas about what’s high quality versus low quality. A few of them are pretty obvious and we’re familiar with, and some of them may be more intriguing. So…

  • Google likes ‘unique’ content
  • They like lots of external sources linking editorially to a page
  • The page must successfully answer the searcher’s question or search
  • Fast loading pages
  • Well designed and adaptable to any device
  • Grammatically correct and organized content
  • Images to have ‘text alternatives’

This is not an exhaustive list. But these are some of the things that are on Google’s high quality checklist.

How can marketers filter pages on sites? It’s good to begin knowing not to use one statistic on it’s own, always use a combination of stats to determine high or low quality pages. The obvious ones such as A. Time on Page, B. Bounce Rate, C. Organic Visits and D. Assisted Conversions should all be used when examining pages and SEO but ensure not to use one specific stat when deciding whether to bin or keep that page. For example there may be a low time on page but a high assisted conversion rate, would you then delete that page because the time on site was low? Of course not.

So there, that’s our basic guide on how to decide and organise which pages should stay on your site, which need some work and which need to go in the bin. It’s not rocket science.

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