- Neglecting to have a website
If you don’t have a website, you may lose a potential client to a competitor who does. On top of that, a website can be a direct line of communication between you and a potential customer. And websites are no longer complicated or expensive to build. There are plenty of cheap web hosting companies like GoDaddy, Wix, or Weebly that can get you started.
- Not employing an SEO strategy
Just having a website isn’t enough. Search engines (most notably, Google) are significantly more likely to rank your website higher on relevant queries if you have the right SEO strategy. This includes adding keywords to your content, titles, descriptions, and title tags, while also delivering well-written and useful content.
- Failing to review your marketing strategy
Knowing the status and effectiveness of your marketing strategy is almost more important than the strategy itself. If you’re not consistenly reviewing your analytics, measuring sales volume, and evaluating your pay-per-click ads, then you might as well not have a marketing strategy at all. By studying this data, you can find out what works and what does not and make changes accordingly. Marketing is not a static endeavor—it requires long-term attention and care to keep pace with the evolution of your business.
- Focusing too much on competitors
While it’s never a bad idea to take a look at a competitor’s marketing strategy, you should never try to mimic it exactly. Potential customers will inevitably catch on to or get bored by the similarities, and you will not be able to cultivate your own unique voice.
- Targeting the wrong audience
If you do not understand your audience, there is a good chance that they will miss what you have to say. Finding the right marketing channels to reach an audience that connects with your brand is vital.