Blogging: how it benefits your business

Blogging is a brilliant marketing tactic, and one which every business should be doing. Confused as to why? Read on and be inspired.

It will help drive traffic to your website

Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Keeps your social media presence going

Rather than your social media manager struggle to create new original content, your blog posts will do that job for you. In addition, this creates fresh content for your audience to share, exposing your business to a new audience.

It helps generate new leads

Every blog post you write is another indexed page, each post is a new opportunity to generate new leads. Just add a lead-generating call-to-action to every blog post.

Establish authority in your field

If you are creating content that’s helpful for your target customer, it’ll help establish you as an authority in your industry. Your blog posts allows you to share your voice and personality and build up trust.

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