As we’ve discussed in a previous post, “your brand encompasses all elements of your business, from your values, mission, strategy, customer service, staff, workspace, imagery and [...]
Monday 21st January was declared the most depressing day of the year back in 2005 ‘by a university professor who created a clever calculation with a complex formula’, which actually turned [...]
We’ve said it before and we’re saying it again, “your brand is not just your logo!” Your brand encompasses all elements of your business, from your values, mission, strategy, customer service, [...]
2018 was, to say the least, a pretty turbulent year for the social network giant, Facebook. With share prices dropping almost 30 per cent, following a series of scandalous press coverage around [...]
eCommerce Trends Alongside new technologies come new eCommerce trends. These trends cover the way in which the eCommerce ecosystem is evolving, as well as the way in which it is impacting the [...]
In recent years, there has been a global change in the way clients interact with advertising agencies. Rather than focusing solely on huge agencies, large enterprises are starting to see the [...]
Brand Identity When discussing brand identity, so much focus is placed on the logo. However, this is only the starting point for companies serious about branding. It’s not that logos aren’t [...]
Digital assistants are now familiar sights in homes. From checking the weather to building a shopping list, smart devices such as Amazon Alexa and Google Home are becoming more commonplace. [...]
A SMALLER DATABASE ISN’T A BAD THING Don’t worry if your marketing lists have shrunk, this was inevitable as people exercised their rights for greater privacy. Besides, the move from quantity to [...]
Aldi has partnered with ITV to broadcast the first ever ad break done only with sign language to mark Deaf Awareness Week, which runs from 14 to 20 May. Aldi’s ad, part of its ‘Like Brands’ [...]
