A SMALLER DATABASE ISN’T A BAD THING Don’t worry if your marketing lists have shrunk, this was inevitable as people exercised their rights for greater privacy. Besides, the move from quantity to [...]
Aldi has partnered with ITV to broadcast the first ever ad break done only with sign language to mark Deaf Awareness Week, which runs from 14 to 20 May. Aldi’s ad, part of its ‘Like Brands’ [...]
Great at work By Morten T. Hansen Why do some people perform better than others? It’s a question often asked, and after doing a five-year study of more than 5,000 managers, one Morten Hansen [...]
One third of UK consumers believe AR would help them to narrow down choices when shopping Mindshare’s ‘Layered’ report has uncovered some interesting opinion about augmented reality. In a survey [...]
So, what does this have to do with advertising? Well, many brands have detractors who are all too willing to point out a brand’s flaws. For example, some people think Listerine tastes awful, [...]
As online platforms continue to grow, more and more businesses are utilising the power of Instagram marketing. However, with the goal of engaging and expanding your audience, how often should you [...]
It’s easy to get the impression that creating a marketing plan is as easy as pouring a cup of coffee. Templates, blueprints, and other tools promise clarity and simplicity. But plans can sail off [...]
Over the past 12 months we have seen a dramatic increase of awareness and interest in ‘connected payments’ – payment systems that can be seamlessly incorporated into everyday items such as [...]
Audience first is not really a new thing at all, and neither does it change the way we should be communicating with users. After all, the name of the game has always been to target the right [...]
Half of rugby fans share content through their mobile and we’ve seen a big increase in interest and brand bookings for this year’s tournament via mobile. Eighty-three percent of fans in the [...]
