The marketing stats from this week

One third of UK consumers believe AR would help them to narrow down choices when shopping

Mindshare’s ‘Layered’ report has uncovered some interesting opinion about augmented reality. In a survey of over 1,000 UK smartphone owners, one third (or 33%) of respondents said they believe AR would help them to narrow down choices when shopping.

This reflects how an increasing number of consumers expect products and other physical objects to contain additional layers of digital content or information. In fact, 55% would like to be able to point their phone at any object and receive information about it, rising to 74% amongst those who have already experienced AR.


Retailers missing out on revenue from product-focused emails

Bluecore’s latest report suggests that retailers are missing opportunities to understand how product behaviours – i.e. price drops, back-in-stock and new inventory – can influence the emails they send to customers with known product affinities.

Currently, retailers are more focused on customer behaviour emails, i.e. abandoned shopping carts and category searches. However, it suggests that for every $100,000 of revenue that cart abandonment emails drive, retailers can generate an additional $65,000 from product abandonment emails, $28,000 from price decrease emails, $22,000 from new product arrival emails, and $10,000 for back-in-stock emails.


Spend on Amazon ads grows nearly 3x

As Amazon’s quarterly advertising sales surpass $2 billion for the first time, new data from Kenshoo confirms how brands are showing increasing interest in buying search and product ads on the site.

It reports that spend on Amazon ads grew nearly 3x between the third quarter of 2017 and the first quarter of 2018. Meanwhile, spend rose 16% between Q4 2017 and Q1 2018 – despite the fact that online ad spend typically peaks in Q4 due to the holiday shopping season when consumer retail spending is at its highest.


Smartphone video is the fastest growing ad format

According to the latest Digital Adspend report by the IAB UK and PwC, advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format. This was an increase of 69% on 2016, taking total spend on the format to £1.17 billion.

Video contributed heavily to the total amount spent across all smartphone advertising, rising by 37.4% to £5.2bn. As a result, 45% of all digital ad spend went on smartphones compared to just 9% five years ago.

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