Design and online marketing for a leading IT provider

KEEPING EQUANET PLUGGED IN

MARKETING SOLUTIONS FOR AN IT PROVIDER

Equanet are a leading IT provider for large businesses providing IT implementation and infrastructure. Their big name and wide reach meant their online marketing needed to be top level.

CONNECTING THROUGH EMAIL MARKETING

As a B2B provider of IT solutions, Equanet asked Level to design, create and manage email marketing campaigns which were sent to over 1 million recipients. We became a core part of their sales team, working directly with their marketing and sales divisions to ensure a cohesive approach.
We made sure these were responsive across devices and variations included e-commerce style product listings, campaign driven messaging and events focussed emails. Analytics and reporting were used to refine and target the campaigns over time.

CATALOGUE & PROMOTIONAL PRINT

Equanet provided IT equipment and infrastructure across a range of clients including public sector and private business. We worked with them to create unique printed materials appealing directly to specific sectors.
We created product guides for potential clients in Education, the Prison Services, Government, Healthcare as well as an array of private sector businesses. Equanet also tasked Level with producing their bi-annual product catalogues which weighed in at over 200 pages. As well as design, these demanded a great deal of organisation and attention to detail.
There were in fact many stakeholders that needed to be part of this process and we found ourselves working not only with the Equanet team, but also the marketing teams from the big vendors, such as Apple, Microsoft, Toshiba, HP and Dell.
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