How to Increase Traffic to Your Blog by Promoting Your Blog Posts
The majority of traffic that comes to a blog post comes within the first day or so after it’s published. You can get bumps in traffic long after a blog post is published, but more often, the bulk of the traffic to a blog post comes sooner rather than later. With that in mind, it’s important to promote your blog posts and increase traffic to them immediately after you publish them. This is particularly important for posts about timely topics but applies to all of your blog posts. Following are 15 ways you can promote your blog post immediately after you publish it to increase traffic to it quickly.
Tweet Your Blog Post to Your Twitter Followers
Twitter is a perfect place to share a link to your blog post as soon as you publish it. There are many tools that enable you to automatically publish a link to your latest blog post on your Twitter stream, or you can share it manually.
Share the Blog Post on Facebook
Given how many people use Facebook, it’s highly likely that people who want to read your blog posts are on Facebook, too. Therefore, be sure to share a link to your blog post on both your Facebook Profile and Page (if you have a Facebook Page for your blog).
Share the Post on Pinterest
Pinterest is a visual social bookmarking sites. If you include images in your blog posts, then Pinterest is a great place to promote them.
Share the Post on Google+
Google+ is a powerful tool for blog post promotion, and it shouldn’t be missed.
Share the Post to Your LinkedIn Followers
If you write a blog about a business, career, or professional topic, then LinkedIn is one of the most important places to promote your blog posts.
Share the Post with Members of LinkedIn Groups You Belong To
If you belong to any LinkedIn groups (and you can belong to up to 50 LinkedIn groups and unlimited subgroups within those 50 groups with a free LinkedIn membership), then you can share links and snippets about your blog posts through those groups. Just make sure to only share relevant blog posts, so other members of the group don’t think you’re more interested in self-promotion than networking with them. You don’t want to look like a spammer who clutters the group conversations with links to your blog posts and nothing more.
Include a Link to the Post in Your Email Newsletter
If you have an email opt-in form on your blog and collect email addresses from readers in order to send email newsletters and communications to them, then those email messages are a great place to share links to your blog posts. Make sure you include a snippet along with the link to entice them to click through and read the complete blog post.
Share the Link with Online Influencers and Bloggers You Have Relationships With
Have you been taking the time to find online influencers who have the attention of your blog’s target audience? Have you taken the time to connect with online influencers and bloggers to get on their radar screens? Have you begun to build relationships with them? If you answered yes to these questions, then you should share links to your best and most useful blog posts with them and ask if they would share it with their own audiences (if they like the posts). Make sure you don’t spam online influencers and bloggers. Instead, be very selective about which blog posts you ask them to help you share. And if you haven’t started to find and connect with online influencers and bloggers in your niche, you’re missing a big opportunity to grow your blog.
Consider How to Repurpose the Blog Post to Extend Its Life
Immediately after you publish a blog post, you should think about how you can repurpose the content within that blog post to extend its reach and its life. A blog post can be used as a promotional tool for your entire blog when it’s repurposed.
Share the Post on Social Bookmarking Sites Like StumbleUpon
Social bookmarking enables you to share your blog posts with people who are actively looking for content.
Share the Post in Relevant Forums that You Participate In
Do you participate in any online forums related to your blog’s topic? If so, then those forums are great places to promote your blog posts. Be sure to offer more useful information and comments than self-promotional links in your posts though, so you don’t appear to care more about self-promotion than the members’ conversations.
Advertise Your Blog Post
There are many ways to advertise a blog post, but one of the best is through Twitter Sponsored Tweets. Your tweet that includes a link to your blog post is a lot more likely to be noticed by more people if it’s highlighted in people’s Twitter streams as a Sponsored Tweet. It’s worth testing!
Comment on Relevant Blogs and Include the Link to Your Blog Post
Commenting on other blogs that are about similar topics as yours or are likely to have readers who are part of your target audience is a great way to promote your blog posts. Look for high quality blogs, so your link building efforts don’t hurt your blog’s search rankings and search traffic.
Syndicate Your Blog Post
There are many websites and offline companies that syndicate blog content to their audiences. You can increase traffic to your blog posts by syndicating them, and some content syndication companies even pay you to syndicate your content with them.
Promote Your Blog Post Internally
Internal linking within your own blog is an important part of search engine optimization and keeping people on your blog longer. Think about how your blog post fits into your internal linking strategy. For example, can it be linked to as an answer to a question on your Frequently Asked Questions page? Should it be included in a list of links that are part of a series, tutorial, or other multi-part piece of content? Is it an evergreen piece that explains a topic frequently discussed on your blog in great detail? If you answered yes to any of these questions, then there are opportunities to link internally to your blog post now and in the future. Make the blog post work for you rather than letting it die in your archives.