YouTube has temporarily suspended all of its ads on Logan Paul’s videos, in response to his “recent pattern of behaviour”. This was confirmed on it’s Twitter, and in a statement to Marketing, which added that this was done after careful consideration.
“This is not a decision we made lightly, however, we believe he has exhibited a pattern of behaviour in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community,” a YouTube spokesperson said.
YouTube’s decision comes in the wake of a series of regular uploads by Paul, which saw him creating the same type of sensational content he is known for – including tasering a dead rat, which also drew the ire of PETA.
Following the move, YouTube has also outlined additional steps in it’s community guidelines to better protect the interests of advertisers, viewers and creators. In a blog post outlining these new measures, Ariel Bardin, VP of product management at YouTube, said that these measures go beyond YouTube’s current strike systems.
This includes the removal of a channel’s eligibility to be recommended on YouTube, such as appearing on YouTube’s home page, trending tab or watch next. The move follows after YouTube came under scrutiny for allowing Paul’s notorious suicide video to trend on its home page.
When it comes to premium monetisation programs, promotion and content development partnerships, YouTube can remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original.